Wednesday, May 12, 2010

Ad Bhoot Day 1: Ad for Sprite

I have been left shocked by some of the ads I see on Indian television these days. I have hence decided to try to post an idea every day for a new ad. The ideas would only be semi-baked. Any advertising professional reading this please feel free to copy. You need not seek permission but please send me a cheque of INR 5 lakhs for every idea you copy. In case someone thinks the idea has already been implemented in India or in some other country please send me the link. The copy would be unintentional and I am happy to delete the post.


Ad Idea No. 1: Ad for Sprite - theme - Sprite bujhaye kewal pyaas baaki sab bakwaas.

Scene: Ek bechara banda ladki dekhne gaya hai shaadi ke liye. Typical bollywood scene - Ladke ki khatirdari etc... and the dulhan ka baap asks him
Father In Law: Haan toh beta aapko kis type ki ladki chahiye?
Dulhe Miyan: Uncle waise toh dekhiye shaadi byaah sab kismat ka khel hai. But given a choice mujhe ek sundar, susheel, sanskari, padhi likhi, gharelu....
In the meanwhile the camera and dulha's eyes pan towards a hot girl in a short dress walking in and the camera 'appreciates' her beauty.... the dulha gets lost in her beauty as he drinks sprite.

The Sprite 'jingle' takes over - Sprite Bujhaye kewal Pyaas. Baaki sab bakwaas.

1 comment:

Neiharika Rajiv said...

It hits home! Funny, slice of life, and is layered... though a lot depends of execution.. I think an alternate profession is in the pipeline!