Wednesday, May 12, 2010

Ad Bhoot Day 2: Ad for a deo

I have often wondered if a deo is to be used only to 'attract' women.

Anyway this ad comes from personal experience of having travelled in Mumbai locals.
Scene - Camera shows a Mumbai local coming towards the camera. Obviously there are hundreds of people hanging outside. The camera moves and closes in inside one of the compartments. One person is standing inside holding the rail at the cieling. Camera possible also zooms a little bit towards his armpits. Camera zooms out showing the others behind him making an effort to stay as far away from him as possible and some holding their nose.

The tag line/background voice says "Sometimes in life one has to take steps to ensure public safety. Be aware. Use XYZ deo"

PS: I am sure this ad might have been made before. Apologies if it has been.

Ad Bhoot Day 1: Ad for Sprite

I have been left shocked by some of the ads I see on Indian television these days. I have hence decided to try to post an idea every day for a new ad. The ideas would only be semi-baked. Any advertising professional reading this please feel free to copy. You need not seek permission but please send me a cheque of INR 5 lakhs for every idea you copy. In case someone thinks the idea has already been implemented in India or in some other country please send me the link. The copy would be unintentional and I am happy to delete the post.


Ad Idea No. 1: Ad for Sprite - theme - Sprite bujhaye kewal pyaas baaki sab bakwaas.

Scene: Ek bechara banda ladki dekhne gaya hai shaadi ke liye. Typical bollywood scene - Ladke ki khatirdari etc... and the dulhan ka baap asks him
Father In Law: Haan toh beta aapko kis type ki ladki chahiye?
Dulhe Miyan: Uncle waise toh dekhiye shaadi byaah sab kismat ka khel hai. But given a choice mujhe ek sundar, susheel, sanskari, padhi likhi, gharelu....
In the meanwhile the camera and dulha's eyes pan towards a hot girl in a short dress walking in and the camera 'appreciates' her beauty.... the dulha gets lost in her beauty as he drinks sprite.

The Sprite 'jingle' takes over - Sprite Bujhaye kewal Pyaas. Baaki sab bakwaas.